Tag: Location Analytics
Big Data Tool Enables Real-Time Disaster Recovery Monitoring
The Southeast is bracing for a heavier-than-normal hurricane season while California continues to face down its second largest wildfire in recorded history – and with climate change continuing to worsen, that’s just Read more…
Ground Truth: How Location Data Improves Real-Time Analytics
Companies embarking upon digital transformation strategies are spending billions to ensure that customers have positive experiences across their digital platforms, including websites and mobile apps. But some of the most Read more…
Scoring Hidden Insights from Location Analytics
Amid the tsunami of big data that's being generated every day, geo-location data often gets lost in the wash. But to a certain class of big data practitioner, where you go in a city is almost as important as what you do. Read more…
Making the Business Case for Location Analytics
What role, if any, could locations analytics--defined as the ability to gain insight from the location or geographic component of business data--play in enhancing the value of business intelligence? The answer to the Read more…
Startup Puts GPS in its Place
While location analytics could prove helpful to marketers looking to continually increase the personalization of their marketing campaigns, it also harbors some hidden challenges, not the least of which is the unreliability of GPS technology in finding a person’s precise location. Read more…
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