Tag: Moneyball
Why AI Is a Slam Dunk for the NBA
Thanks to the advent of player-tracking data in the NBA and the use of machine learning software running on powerful servers, we’re on the cusp of having some fouls called automatically in professional basketball. But Read more…
Moneyball Meets Marketing as Ad Research Game Changes
Data has played a role in advertising ever since the first retailer started wondering about the effectiveness of his promotions. But in this age of big data, the capabilities that retailers and marketers have to track, analyze, and model shopping patterns and consumer sentiment is driving a fundamental change to how the industry approaches research. Read more…
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