Domo Powers Response Media’s Data-Driven Marketing Strategy

SILICON SLOPES, Utah, Jan. 16, 2025 — Domo today announced that Response Media, a leading data-led digital marketing agency focused on its clients’ growth, customer engagement and success, has selected Domo as its global data platform. With Domo, the company has developed more robust data practices, including streamlined data storage and visualization, resulting in better insights that enhance strategic decision-making and drive revenue growth.

As a leader in customer acquisition, loyalty, data strategies, and marketing automation, Response Media prioritizes insights-driven decision-making. The partnership with Domo allows the agency to optimize processes by consolidating data across systems into a single, intuitive platform, amplifying the agency’s ability to provide strategic recommendations faster and with deeper insights.

This partnership not only streamlines internal workflows, automating previously time-intensive tasks but also empowers Response Media’s teams to generate more powerful data visualizations, improving the speed and precision of reporting. As a result, the agency is now able to reallocate resources to further innovate and deliver unmatched value to its clients, while benefiting from significant cost savings and greater operational efficiency.

“Response Media has always been focused on delivering powerful marketing solutions backed by data,” said Benjamin Filip, senior director of analytics and engineering at Response Media. “By integrating Domo into our existing systems, we’ve accelerated our ability to turn complex data into actionable strategies, allowing our team to focus on what matters most – creating impactful, data-driven marketing solutions for our clients.“

As a Domo-certified partner, Response Media can now implement the software with its own customers and is building the business case for the partnership to help drive additional value for its clients. Shortly after implementing Domo into its workflows, a customer tasked Response Media with building one of the largest dashboards in the agency’s history, with data occupying 1.5 billion rows and originating from over 30 sources. Despite facing multiple timing roadblocks throughout the creation of the dashboard, including the client transitioning its own native data platform, Response Media was able to deliver the final result in 25% less time than anticipated because of the power and flexibility of Domo.

“Now that Response Media has overcome siloed data workflows, the business can access enhanced insights which enables them to make more well-informed decisions,” said Mark Maughan, chief analytics officer and SVP of customer success at Domo. “It’s exciting to see how Response Media is leveraging Domo and seeing the power of data in action, as an end-to-end solution that is empowering clients to drive growth.”

To learn more about how innovative organizations like Response Media are using Domo to put data to work for everyone, visit here.

About Domo

Domo (Nasdaq: DOMO) puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by AI, data science and a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.

Source: Domo