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The Benefits of Building Predictive Analytics on Unified Customer Data

Predictive customer lifetime value (CLV) is a key element in modern marketing analytics, allowing marketers to prioritize customers that have the highest predicted business value. The most popular data science approach t Read more…

This Just In

Amperity Recognized at Data + AI Summit 2024 for Outstanding Partnership with Databricks

Jun 11, 2024 |

SEATTLE, June 11, 2024 — Amperity, a leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced it has been awarded the “Communications, Media and Entertainment Partner of the Year” Award by Databricks. Read more…

Amperity Enhances Data Analysis for Over 400 Brands with New AI-driven Capabilities

Mar 6, 2024 |

SEATTLE, March 6, 2024 — Amperity today announced two new generative AI capabilities, Explore and Assist, that join existing AI-powered capabilities, Stitch and Predict, to create a comprehensive suite collectively known as AmpAi. Read more…

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