Building an Operational Data Warehouse for Real-time Analytics

Have you ever tried driving real-time updates to customers from your data warehouse? Or optimized a conversion funnel using real-time data? If so, you’ve probably suffered the pain of pushing your data warehouse past its limits. Analytical data warehouses are now ubiquitous in every company’s data workflow. But the data warehouse was designed to provide historical insights. Even the most modern data warehouses struggle to deliver data quickly and efficiently for near-real-time use cases.

Fortunately, there’s an alternative. This white paper gives an overview of the operational data warehouse, how it works, and why it delivers better cost/performance for near-real-time use cases than an analytical data warehouse solution.